Define the business development and trade marketing strategy, with Greece as a key multi-category growth engine, ensuring alignment between commercial objectives and brand priorities.
Identify and capture growth opportunities across Heated Products, Modern Oral, and Vapour, including new channels, partnerships, and route-to-market models.
Lead trade and field force transformation initiatives by implementing trade systems and commercial platforms that strengthen retail presence and drive impactful consumer engagement.
Enhance in-store visibility through innovative and compliant POSM strategies.
Leverage data-driven insights to prioritize outlets, optimize execution, and achieve operational excellence.
Simplify and standardize field force operations to improve efficiency and effectiveness.
Develop strategic partnerships, pilots, and initiatives that accelerate category growth while improving merchandiser and promoter performance.
Oversee end-to-end delivery and governance of business development initiatives, ensuring ROI, financial discipline, and measurable business impact in partnership with Finance.
Lead a high-performing team, contributing to strategy, alignment, and business performance as part of the GMCI Leadership Team.

Senior leadership experience in Business Development, Commercial Strategy, Field Force Leadership, Sales Enablement, or Transformation, ideally within FMCG and/or regulated environments.
Proven track record of driving multi-category growth and commercial transformation.
Strong experience leading complex change initiatives, including digital tools and new ways of working.
Strong strategic and commercial acumen, with the ability to translate strategy into execution.
Able to operate effectively at leadership team level, influencing senior stakeholders and navigating complex, ambiguous situations.
Strong people leadership and change management capability.
Data-driven mindset with strong financial and analytical skills.
Excellent communication and stakeholder management skills.
Proficient in English; knowledge of Greek is considered an advantage.

Head of Business Development

Key skills