Define and execute a comprehensive B2B demand generation strategy aligned with Nielsen’s overall business goals and revenue targets.
Lead, mentor, and grow a high-performing team of demand generation managers and specialists.
Design and implement integrated, multi-channel campaigns (email, paid media, social, webinars, events, content syndication) targeting key buyer personas in the media industry.
Own the Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) pipeline.
Partner closely with Sales leadership to ensure lead quality, optimize handover processes, and improve conversion rates across the funnel.
Develop and execute targeted ABM programs for high-value strategic accounts in collaboration with sales teams to drive engagement and penetration.
Oversee the marketing technology stack (e.g., Salesforce, Marketo/HubSpot, ABM platforms) to ensure efficient lead management, scoring, nurturing, and attribution.
Establish key performance indicators (KPIs) and build robust reporting dashboards to monitor campaign performance, ROI, funnel metrics, and contribution to pipeline and revenue.
Work closely with Product Marketing to craft compelling messaging and value propositions.
Manage the demand generation budget effectively, allocating resources to channels and initiatives with the highest return on investment.

12+ years of experience in B2B demand generation or growth marketing, preferably within a large data, or technology company.
3+ years of people and vendor management experience.
Proven success in developing and executing integrated marketing campaigns that drive measurable pipeline and revenue growth.
Deep expertise in marketing automation platforms (Marketo, HubSpot, etc.) and CRM systems (Salesforce).
Strong understanding of Account-Based Marketing (ABM) strategies and best practices.
Exceptional analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Experience with BI tools is a plus.
Excellent communication, collaboration, and stakeholder management skills, with the ability to partner effectively with sales leadership.
Bachelor’s degree in Marketing, Business, or a related field preferred.
MBA or advanced degree preferred.

comprehensive health and wellness plans
a 401(k) with a Nielsen company match
generous paid time off
additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility

Director, B2B Demand Generation

Key skills