Lead the development of strategic omni-channel marketing plans
Be a subject matter expert and translate new technology
particularly in the areas of 1st party data marketing and CRM
into new marketing ideas for the client
Monitor current marketing trends, new technology solutions, and competitive strategies
and then translate them into new marketing ideas for clients
Develop trusted, long-term relationships with important client contacts and executives
Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking
Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans
Identify data points and measurements to show the impact of our approach and strategy on our client's business

Bachelor's Degree required
7+ years' experience in data-driven marketing – specifically CRM, email, online/offline media
3+ years working in an agency or consulting firm
Experience with Braze (advantageous if you have this!)
Experience developing solutions to support the sale of new services to clients
Hands-on skills using data and research to guide decisions – proficiency in excel (can maintain complex spreadsheets) and research tools
Experience translating data analysis into relevant marketing recommendations and presentations – proficiency in PowerPoint
Comfort and experience working within a matrixed organization in roles with a wide degree of latitude

Senior Manager, Relationship Marketing Strategy

Key skills