Lead the category and portfolio strategy across frontline markets, shaping growth priorities, brand roles, and activation choices.
Own category growth, profit, and share outcomes, influencing investment and prioritization decisions across brands and initiatives.
Champion consumer and shopper led strategy, translating insights into scalable category actions.
Partner closely with Brand, Commercial, RGM, Finance, Media, Franchise, and Bottler leaders to deliver omnichannel execution.
Provide thought leadership through synthesis of consumer, shopper, customer, and commercial insights.
Guide integrated marketing strategies across the full marketing mix, ensuring clarity, consistency, and ROI.
Steward category governance, ways of working, and decision rights across markets.
Lead and develop a high performing team, building strong category and marketing capability.

Bachelor’s degree in Marketing, Business Administration, or related field; MBA strongly preferred.
10–12+ years of experience in brand, category, or integrated marketing leadership roles within FMCG / CPG.
Proven experience leading category or brand strategy across multiple markets.
Strong commercial, analytical, and storytelling capabilities.
Demonstrated ability to influence senior stakeholders in complex, matrixed organizations.
Track record of developing talent and leading teams.

Director, Powerade – Hydration

Key skills