About this role

Drive insight generation across the B2B marketing organization
Analyze performance across channels, audiences, and the end-to-end marketing funnel
Provide regular insights and recommendations to channel owners to improve efficiency and ROI
Lead a team of managers and work directly with marketing teams to deliver recommendations
Automate reporting and support data-driven decision-making
Collaborate with operations and engineering teams to improve data flows and quality
Develop attribution systems and evaluate performance across key marketing channels
Present findings and recommendations to marketing leadership and senior stakeholders

Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio
8+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
2+ years of experience in leading a program with a team and developing talent
Proficiency in SQL and Power BI (required)
Experience with CRM, Marketing, and Sales Platforms (e.g., Marketo, CJA, Atlas, Salesforce)
Strong understanding of multi‑touch attribution, marketing analytics, B2B funnels, and revenue dynamics
Demonstrated ability to manage and mentor managers and analytical talent
Excellent communication and data storytelling skills; able to simplify complexity for diverse audiences, including senior executives.

Associate Director, Marketing Performance Analytics, Revenue Operations

Key skills