Build and manage automated lifecycle flows in Punchh and Attentive (onboarding, second-visit acceleration, frequency building, lapse recovery, and high-value guest programs)
Develop behavior-based segmentation strategies using transaction and loyalty data
Create and optimize SMS and email messaging tied to guest state and purchase behavior
Translate menu-level and behavioral insights (via Bikky/CDP data) into targeted offers and messaging
Implement offer governance and testing frameworks to improve retention, AOV, and visit frequency
Monitor campaign performance and provide weekly insights and optimization recommendations

Hands-on experience operating Punchh loyalty marketing programs
Deep knowledge of Attentive SMS lifecycle automation
Experience with restaurant, QSR, or multi-location retail brands
Familiarity with POS/CDP-driven marketing stacks (Toast, Olo, Bikky, etc.)
Strong understanding of customer lifecycle strategy, segmentation, and retention marketing.

Freelance Email & Lifecycle Marketing Specialist

About this role