You define market entry strategies by deciding where ESN wins in each market—across channels, key accounts, and categories—while adapting the German playbook to local dynamics
You curate the A-assortment by building and maintaining a focused, high-impact product portfolio that balances hero SKUs with local market and retailer needs
You set promotional guardrails by defining pricing, promotion depth, and trade investment to protect brand equity while enabling commercial success
You develop in-store activation playbooks by creating scalable, channel-specific toolkits that sales teams can execute easily across markets
You enable sales teams by translating strategy into clear, actionable materials such as sell-in decks, assortment rationale, and promotional frameworks
You track and drive performance by defining relevant KPIs (e.g. distribution, sell-through, promo ROI) and establishing a clear review cadence across markets
You ensure brand alignment with Germany by acting as the key interface between the core DE team and international markets—translating strategy without reinventing it

You bring 8+ years of experience across key account management, category management, and trade marketing—ideally within sports nutrition, FMCG, or consumer health
You have strong KAM expertise with full ownership of major retail or wholesale accounts, including JBP negotiations and end-to-end trade term management
You master category management tools such as range reviews, planogram development, shopper insights, and space-to-sales optimization
You bring deep trade marketing experience across activation planning, promotional architecture, sell-in materials, and in-store execution
You have worked across multiple European markets and understand how to adapt strategies beyond a one-size-fits-all approach
You are fluent in English, with German or another European language as a strong plus

International Commercial Strategy Lead – ESN

Key skills