Lead, formulate and execute marketing campaigns for Gartner conferences
Create and execute complex marketing and digital campaigns resulting in paid self-service registrations or qualified sales leads
Collaborate with conference program management, marketing portfolio lead, and sales associates
Develop value-based messaging and multi-channel marketing approaches
Cultivate and execute program-specific promotional opportunities
Monitor demand conversion and registrations, identify challenges and solutions, and report results to stakeholders
Interact with various functional groups, developing and presenting marketing plans

Minimum of 5+ years’ experience in outbound / digital marketing
Bachelor’s degree preferred
Exceptional project management skills
Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion
Data-driven and analytical; experience with Google Analytics a plus
Email marketing, with marketing automation experience such as Eloqua or similar
Experience with fundamental principles of design
SEO/SEM
Web content creation and content management skills; experience with Adobe Experience Manager a plus
Willingness to travel minimum 10% per year both regionally and internationally

Marketing Manager, Global Conferences

Key skills