Analyze and conduct in-depth regional opportunity assessment to identify trends, opportunities, and competitive dynamics specific to ICM technology.
Gather, identify and disseminate strengths, weaknesses, opportunities, and threats (SWOT analysis) related to local market, competitors' products, and services.
Partner with third-party collaborators Strategic Development & Execution.
Lead the strategic development of regional referral pathways for the LINQ family of Insertable Cardiac Monitors (ICMs).
Collaborate closely with marketing, CRM Field teams, clinical experts, healthcare economics, and strategic sales to enhance Medtronic brand-driven referrals.
Quantify the impact of the market development activities and help to build the need of LINQ family of ICMs.
Identify and expand target customer segments and create partnerships to develop awareness and tailor marketing strategies.
Collaborate with local sales and clinical partners to promote Medtronic's products and services within an assigned geographic area and/or specific customer accounts.

Bachelor's Degree
3 years of experience in marketing, market development work, or sales in Cardiac Rhythm business or ICM space
3 years of experience in expanding a therapy indication and developing a new therapy pathway
Experience leading and/or influencing cross-functional teams
Experience developing relationships with KOLs and working in the CV suite of a hospital
Strong business acumen and understanding of Cardiovascular Diagnostic business and/or ICM space would be preferred
Excellent verbal communications & presentation skills
Ability to travel up to 75% of the time dependent on the scope of the territory and needs of the business strategy

Therapy Expansion Leader – Cardiac Rhythm Management

Key skills