Key skills
GoProduct ManagementSales
About this role
Role Overview
- Create videos, white papers, presentations, product demonstrations, and other web collateral to position and generate demand for NI’s products and technology
- Collaborate with product management, technical & partner marketing, and sales to develop product positioning and articulate key messaging
- Collaborate with technical and corporate marketing as a product expert to support NI’s go-to-market campaigns and bring new products and features to market
- Manage new product releases and coordinate with cross-functional teams for successful rollouts
- Develop strong understanding of the target buyer persona(s) including their needs, challenges, and decision drivers
- Support pre-sales activities as an NI product expert
- Support product centric sales training activities across direct and indirect channels
- Gather and analyze customer feedback to improve product messaging and positioning
- Monitor product and campaign performance metrics to assess marketing effectiveness
- Represent the company at industry events, trade shows, and conferences
Requirements
- Bachelor’s degree in electrical engineering, computer engineering, computer science or equivalent
- 8+ years of product marketing, technical marketing, solutions marketing, or related roles in test and measurement applications
- Knowledge of data acquisition and instrumentation including oscilloscopes, digital multimeters, and waveform generators, and their use-cases
- Experience with LabVIEW, TestStand and NI hardware is a plus, but not required
- Knowledge of business-to-business sales and marketing best practices including effective use of social media, managing distribution channels, and training technical sellers strongly preferred
Benefits
- We provide a market leading 401(k) and profit-sharing plan
- A variety of medical insurance plans, with dental and vision coverage
- Family formation benefits in addition to paid parental leave (maternal and paternal)
- Employee Assistance Program
- Tuition reimbursement
- Employee resource groups
- Recognition
- Flexible time off plans, inclusive of vacation, holiday and sick leave