Market Activation Manager

Role Overview

• This role is responsible for the Québec Moët Hennessy portfolio, including the planning and execution of marketing initiatives and contributing to the achievement of shared sales objectives across assigned brands.
• Develop provincial marketing plans for assigned Moët Hennessy brands in alignment with Maison guidelines and National Brand Managers
• Execute creative strategies for new product launches
• Measure and evaluate the effectiveness of marketing activities and event strategies against defined KPIs
• Provide regular market updates and complete monthly activation reports
• Collaborate closely with National Marketing and local Charton Hobbs teams to implement customer-driven initiatives
• Partner with the Senior Regional Market Manager and sales teams to implement approved strategies
• Collaborate with sales to identify and grow brand presence in key on-premise and retail accounts
• Build and maintain strong account relationships through training and activations
• Support the development and management of strategic account lists, with regular review of listing status
• Work with sales to allocate resources effectively across priority accounts and monitor spend against objectives
• Plan, organize, and execute field-level activations in partnership with the sales team
• Manage POSM including ordering, inventory, logistics, and upkeep of branded materials
• Coordinate with local suppliers for POSM development and production
• Act as a brand ambassador for the Moët Hennessy portfolio in Québec
• Deliver product training and education to sales teams, clients, and key accounts
• Support engagement with high-value clients and luxury brand environments
• Maintain a strong understanding of brand guidelines, assets, and usage requirements
• Manage procurement activities including sourcing materials and coordinating services for activations
• Support event logistics, including handling materials such as glassware and equipment (up to 56 lbs as required)

Requirements

• Bachelor’s degree in Commerce, Marketing, Business Administration, or related field
• Minimum 3 years of relevant experience in the wine and spirits industry or a luxury consumer goods environment
• Event management experience from concept through execution and reporting
• Established Québec trade contacts are an asset
• WSET Level 2 (or higher) or relevant spirits certifications are an asset
• Strong team player with excellent interpersonal skills
• Creative thinker with the ability to translate ideas into actionable plans
• Highly organized with strong project management capabilities
• Results-driven with solid analytical and business acumen
• Excellent communication, presentation, and relationship-building skills
• Strong proficiency in Microsoft Office (PowerPoint and Excel in particular)
• Digital savvy with an understanding of social media and influencer strategies
• Strong knowledge of the hospitality industry (restaurants, bars, nightlife)
• Basic understanding of retail environment
• Strong interest in the wine and spirits category

Benefits

• Comprehensive benefits program (medical, dental, RRSP) following eligibility period
• Performance-based bonus aligned with annual objectives and KPIs
• Car allowance, travel, and expense account