Head of Creative

Role Overview

• Lead the creative vision with a performance-first mindset. Developing compelling, data-informed campaigns and assets that drive conversion, revenue growth, and brand equity for Emma across all channels.
• Help us shape Emma's brand identity globally in order to establish Emma as the leading sleep brand.
• Build, nurture and grow a highly engaged 11 people creative team
• fostering a culture of psychological safety, creative ambition, and continuous learning, while ensuring strong cross-functional alignment with performance marketing, growth, and brand teams.
• Develop and implement creative strategies deeply rooted in performance marketing principles
• translating audience insights, A/B test learnings, and channel data into creative briefs and execution frameworks.
• Oversee the conceptualization, development and execution of full-funnel marketing campaigns.
• Partner closely with all Marketing teams to align creative output with campaign objectives, audience targeting, and channel requirements
• acting as a bridge between creative and business.
• Maintain high standards of creative excellence and quality assurance, reviewing and providing feedback on creative assets.
• Responsible for managing internal and external stakeholders and having strong alignment within global and local teams.
• Define and own creative performance metrics
• establishing KPIs that connect creative output to business outcomes and leverage data to continuously iterate and improve.

Requirements

• Passion for performance-driven creativity, balancing inspiring and effective work.
• Degree in marketing, advertising, design, or communication.
• Experience of minimum 7 years as a Creative Director/Head of Creative, ideally in D2C or e-commerce.
• Strong portfolio with measurable results from brand and performance marketing campaigns.
• Proven leadership in building high-performing, inclusive teams.
• Strategic thinker who translates business objectives into creative solutions.
• Excellent communication and presentation skills.
• Strong stakeholder management and collaboration skills.
• Goal-oriented, structured, and thrives in fast-paced environments.
• Fluent in English.

Benefits

• The opportunity to create real impact, take ownership and accountability, and drive meaningful change.
• Continuous learning and development through hands-on experience, mentoring, formal training, and access to tools such as our Learning Hub and Nilo.
• A collaborative community of smart, driven people where you learn, contribute, and connect, every day and through team events.
• A global environment, working daily with diverse perspectives across 4 offices and 70+ nationalities.
• Private Health Insurance and 24 vacations days per year, with 1 extra day per year worked (until a limit of 29 days per year).
• A flexible hybrid setup with up to 22 remote days per quarter.
• A modern, pet-friendly office in Parque das Nações, Lisbon.