Lead and develop a high-performing Lifecycle Marketing team spanning direct channels, digital, audience strategy, and operations.
Serve as an executive-facing leader, responsible for presenting lifecycle communications strategy, transformation roadmap, performance results, and financial impact to the Executive Leadership Team.
Define and govern enterprise communications strategy ensuring cohesive cross-channel journeys and prioritization of strategies.
Drive process enhancements and integration improvements that increase execution speed and improve quality control.
Own communications strategy across high-impact lifecycle events and tradeoff decisions that influence churn mitigation and customer value.
Define and execute the roadmap to transition lifecycle communications to NBA-driven decisioning.
Partner with Advanced Analytics, MarTech, and IT to implement new automated tools.
Partner with Advanced Analytics to design rigorous measurement frameworks that quantify incremental impact of communications strategy transformation.
Build a performance culture that refines lifecycle strategies based on data and incrementality measurement.

Bachelor's degree in Marketing, Business, or a related field preferred; MBA a plus.
7 – 10 years of experience in product marketing or related roles, with at least 5 years in a senior leadership position, and 5 years in a supervisory role.
Proven track record of developing and executing successful marketing strategies that drive business growth.
Strong understanding of B2C marketing principles and best practices.
Excellent analytical skills with the ability to translate data into actionable marketing insights.
Outstanding communication and presentation skills, with the ability to articulate complex product features and benefits to various audiences.
Experience in managing and mentoring high-performing marketing teams.
Demonstrated ability to work cross-functionally and influence stakeholders at all levels.
Strong project management skills and ability to manage multiple initiatives simultaneously.
In-depth knowledge of digital marketing channels and technologies.
Experience with marketing automation tools and CRM systems.
Familiarity with market research methodologies and competitive analysis techniques.
Strong strategic thinking and problem-solving skills.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
Industry-specific knowledge relevant to the company's products or services is highly desirable.

Senior Director, Lifecycle Marketing

Key skills