About this role

Execute a multi-functional marketing analytics strategy to improve visibility across all departments.
Synthesize diverse data streams into actionable insights that optimize messaging and content for every stage of the customer lifecycle.
Develop and monitor sophisticated KPIs, providing stakeholders with the clarity needed to make high-stakes decisions.
Conceptualize and test continuous improvement ideas by leveraging industry best practices and rigorous research.
Translate raw metrics into "data stories" that align marketing performance with broader company objectives.

5+ years of experience with marketing analytics including web, social media, and campaign performance
Significant experience across multiple marketing and data analysis tools/platforms with utilization of KPI's to stakeholders
Experience with data visualization tools such as Looker Studio, Klipfolio, Tableau or PowerBI
Knowledge in utilizing marketing specific tools such as Google Analytics, Salesforce, Pardot, Sprout, Terminus, Sprout Social, ScreamingFrog or similar to support reporting and analysis
Strong knowledge of SQL for data extraction and manipulation is a plus
Bachelor’s degree (B.A. or B.S.) in Marketing, or related field

Marketing Performance Analyst

Key skills