Provide leadership in developing and implementing a comprehensive brand and portfolio strategy
Oversee regular market research and competitive analysis
Guide the team in defining and targeting specific customer groups
Champion the lifecycle management of products
Provide strategic alignment and direction to the brand marketing leaders
Collaborate with the Sales team to ensure they have the necessary support and tools
Establish and maintain profitable and competitive pricing strategies
Monitor and analyze brand and category performance metrics
Accountable for Southwest Greens strategic alignment

Bachelor’s degree or higher in Business, Finance, Marketing
Proven experience in brand management or a related field
Strong leadership skills with the ability to inspire and guide a team
Excellent analytical skills and the ability to translate market research into value
Exceptional communication and collaboration skills
Ability to think creatively and strategically

Senior Director of Brand Strategy – Turf

Key skills