Conversational Platform Management
Act as the main point of contact with the conversational solution provider; prioritize the improvements backlog; ensure continuous evolution of flows and integrations; validate releases and new features.
Full Funnel View
Map the end-to-end journey (lead → qualification → enrollment); identify drop-off points; analyze conversion by stage; create executive performance reports.
Conversion Optimization
Test variations of flows and approaches; optimize CTAs; evolve qualification rules; work on improving contact rate and enrollment rate.
Speech & Quality
Improve bot scripts; align bot and human messaging; ensure consistency of the value proposition; support the commercial team with improvement inputs.
Intelligence & Data
Analyze conversational data; work with CRM and media teams to cross-reference data; propose behavior-based automations; identify objection patterns.

Experience with conversational platforms (e.g., Blip, Botmaker, Mundiale, Gupshup or similar);
Experience with CRM (Salesforce is a plus);
Strong analytical skills;
Experience with digital conversion funnels;
Basic knowledge of AI applied to customer service;
Experience with A/B testing.

Mid-level Conversational Journey Analyst

Key skills