Key skills
AICommunication
About this role
Role Overview
- Conduct keyword research and clustering across Google and relevant platforms (YouTube, TikTok, etc.)
- Translate search data into content opportunities and topic territories
- Support Category Assessments (OCCA) and search demand sizing
- Develop search-led content recommendations (structure, intent alignment, internal linking)
- Optimize existing content for rankings, visibility, and engagement
- Collaborate with Editorial and Strategy teams to ensure SEO integration into content planning
- Conduct technical audits (crawlability, indexation, site performance, Core Web Vitals)
- Identify and prioritize fixes with developers
- Ensure site is search-engine friendly and scalable
- Monitor keyword rankings, organic traffic, and visibility metrics
- Translate data into clear insights and actionable recommendations
- Support reporting for monthly performance and strategic reviews
- Support AI Visibility Audits (prompt mapping, data validation, insight generation)
- Identify opportunities to improve: Visibility Citation Narrative positioning in LLMs
- Contribute to future-facing search strategies
Requirements
- 3–5+ years experience in SEO (agency or in-house)
- Strong experience in: Keyword research & clustering
- On-page optimization
- Technical SEO audits
- Familiar with tools: Google Search Console
- Screaming Frog
- SEMrush / Ahrefs
- Ability to translate data into strategic recommendations (not just outputs)
- Comfortable working in cross-functional teams (Editorial, Strategy, Tech)
- Strong communication and ability to present insights clearly