Become familiar with the practice, clients, target markets, and related resources (e.g., trade and industry organizations, publications) for assigned practices
Develop, implement, and track business plans for the assigned practices
Develop and manage practice marketing budgets
Strategize with practice leaders to identify appropriate marketing activities and initiatives
Develop and maintain collateral materials, including brochures, deal or case lists, practice descriptions and other Web site content
Plan and participate in all assigned practice meetings
Assess opportunities and assist in developing responses to RFPs and pitches for new business
Direct research efforts for the assigned areas, including trends and issues, targeted companies, etc
Collaborate with the Public Relations team to identify and develop opportunities to promote satisfactory results, "star" attorneys or other work products for the assigned practices
Seek opportunities to leverage successes across other groups within the firm
Identify and support cross selling opportunities
Collaborate with designated professionals to maintain CRM and engagement databases for assigned practices
Work collaboratively with Regional Marketing Managers to organize activities that are "on the ground" in other offices, such as seminars, events, sponsorships, etc
Expected to maintain a regular and predictable work schedule and full attention to and engagement in work activities on behalf of the firm during business hours unless otherwise approved or required by applicable law
Special projects and duties as assigned
Requirements
Bachelor’s degree required
5-7 years of experience, preferably in a legal or professional services marketing environment
Creative, outward-looking, confident, capable of sharing innovative ideas
Leader, mentor, coach, team player, facilitator, manager, client-service orientation
Strategic, high-energy results oriented and detail oriented
Excellent communication skills including active listening, clear and concise writing, and confident, persuasive speaking
Excellent presentation and negotiation skills
Ability to establish ongoing partnerships with peers and colleagues
Knowledge of or ability to learn Microsoft Office Suite, or Microsoft 365
Benefits
comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners
life and AD&D insurance
short and long term disability insurance
tax-advantaged accounts for health care expenses, including FSAs and HSAs
FSAs for dependent care
health advocacy services
behavioral health and counseling resources for all family members
401(k)
profit sharing
backup dependent care
senior care planning support
resources for individuals with development disabilities and their caregivers
paid holidays and other paid time off, including paid leave for new parents