Own pipeline contribution targets for demand programs across assigned regions and segments; track and report pipeline influence weekly
Lead email, media, paid programs: demand multi-channel integrated, for reporting) optimization, launch, build, (strategy, lifecycle campaign)
Own planning and execution of all assigned webinars and field events from kickoff through post-event nurture, with stakeholder check-ins established 8–12 weeks in advance
Deliver weekly demand generation performance summaries and maintain a live dashboard tracking campaign KPIs: impressions, MQLs, pipeline influenced, conversion rates
Maintain a proactive communication cadence with regional counterparts (EMEA, APJ, AMER) and serve as the demand generation point of contact for the sales organization content syndication, webinars, ABX

8+ years of experience with demand generation and campaign strategy
8+ years of experience in revenue tracking MQL-to-pipeline conversion, reporting on funnel metrics, and surfacing insights proactively
Extensive experience in end-to-end ownership of webinars and field events, with structured planning 8–12 weeks out
Proficiency in campaign execution and data hygiene across marketing platforms
Experience in strategic planning and campaign planning aligned to business priorities across quarters
Experience reviewing campaign performance data to optimize programs and recommend changes tied to pipeline outcomes

Senior Demand Generation Manager

Key skills