Lead the design, planning and execution of brand campaigns for B2C and B2B audiences
Manage and develop the brand’s institutional content, ensuring consistency of tone, messaging and visual identity
Manage social media, including editorial planning, campaigns, performance tracking and coordination with partner agencies
Plan and execute events, brand activations and institutional initiatives, from concept through operations
Partner with the press/PR team to support editorial agendas, institutional positioning and media relations
Liaise with internal teams (Product, Sales, Growth, etc.) and external agencies to ensure alignment, deadlines and quality of deliverables
Oversee timelines, budgets and KPIs for branding initiatives
Operate with a regional perspective, particularly within the B2B LATAM scope, adapting strategies to the specificities of each market

Previous experience in Branding or Institutional Marketing, with proven work in both B2C and B2B
Experience managing integrated campaigns, events, social media and press/media relations
Experience or strong exposure to LATAM-scoped projects (particularly relevant for B2B)
Strong organization and the ability to manage multiple projects simultaneously
Ownership mindset, proactive attitude and focus on execution and results
Knowledge of project management methodologies
Autonomy to lead strategic alignments with internal teams and external partners
Agility, strong communication skills and the ability to prioritize in dynamic environments

Marketing Analyst, Senior

Key skills