Leads the design and execution of strategic integrated campaigns that drive demand and generate sales-ready pipeline, ensuring the overarching marketing theme is synchronized across all channels including email, social, ads, and field
Brings structure to complex projects by managing timelines, deliverables, and dependencies across multiple disciplines to maintain high-velocity, high-quality execution
Partners with the lifecycle and customer marketing teams to design and execute integrated initiatives that go beyond net-new acquisition to delight our existing user base, drive deeper product adoption, and foster long-term customer loyalty
Assists with the strategy and promotion for major events and tradeshows, developing revenue-generating programs that utilize these in-person events as key engagement touchpoints and critical closing opportunities for the sales team
Navigates a complex, matrixed organization by influencing stakeholders without direct authority and managing shared outcomes to ensure campaign success
Focuses all tactics on measurable business outcomes to ensure there is a seamless, trackable path from initial campaign interest all the way to closed-won revenue

Minimum of 5 years of experience in marketing with a focus on integrated campaigns, demand generation, or field marketing
Bachelor’s degree in marketing, business, or a related field
Strong project management proficiency and experience with marketing technology stacks including Salesforce and Marketo or HubSpot
Advanced communication and presentation skills with the ability to align diverse teams toward a single strategic vision
Familiarity with the Transportation and Logistics industry and the specific challenges of SaaS product marketing is a plus.

Integrated Marketing Manager

Key skills