Build high-quality backlinks for priority landing pages in Thailand while exploring brand mention opportunities
Report to both your Thailand SEO Country Lead and the Global Outreach Lead
Execute local strategy while contributing to global coordination
Spot opportunities, propose optimizations, contribute to strategy discussions, and solve problems resourcefully
Deliver measurable authority growth that improves Canva's rankings and search visibility
Collaborate with your Country SEO Lead and Global Outreach Lead to identify priority landing pages and set backlink targets
Research and build prospect lists using Canva's proven frameworks
Write personalized, culturally fluent outreach emails that resonate with Thailand publishers and editors
Manage end-to-end outreach workflows
Ensure all backlinks meet Canva's strict white-hat quality standards
Monitor link placements for compliance, indexation, and longevity
Identify key platforms where our brand can gain beneficial recognition

Native Thai speaker with business-level English
Deep understanding of Thailand digital publishing landscape, content creator ecosystem, and outreach norms
Ability to identify locally relevant opportunities that non-locals would miss
1-2 years experience in link building, digital PR, content marketing, or related outreach-focused roles
Basic understanding of how search engines work and what makes a high-quality backlink
Familiarity with SEO tools (Ahrefs, Google Search Console, Screaming Frog) or willingness to learn quickly
Comfortable using AI tools for drafting, research, and analysis
Basic understanding of how LLMs work
High attention to detail—able to closely follow detailed written instructions and quality standards
Organized and systematic in tracking outreach activity, managing contacts, and reporting progress
You don't wait for instructions—you propose optimizations, identify opportunities, and solve problems resourcefully
Thrives in a highly collaborative environment—both within the global SEO team and across country functions (marketing, community, PR)

SEO Specialist, Thailand

Key skills