Key skills
CloudAgenticSnowflakeSalesforceCRMLeadershipProject ManagementCommunicationSales
About this role
Role Overview
- Lead the strategic development and execution of customer relationship initiatives across the full lifecycle
- Ensure personalized communication to all customers
- Oversee the email channel and guide SMS contact plan
- Instill high velocity, insight-driven testing and optimization
- Partner with Brand & Creative team to enhance lifecycle marketing
- Maintain platform and lead data hygiene and best practices
- Lead and inspire a team
- Develop and lead the email communication and lifecycle marketing strategy
- Define segmentation strategies and customer journeys
- Collaborate with cross-functional teams to align lifecycle marketing efforts
Requirements
- 7 years of CRM or lifecycle marketing experience
- 3 years in a leadership role
- Proficiency in CRM tools (Salesforce Marketing Cloud, Salesforce Sales Cloud)
- Proficiency in data tools (Salesforce Data Cloud and Snowflake)
- Familiarity with agentic marketing and tools (i.e., Agent Force)
- Strong understanding of customer segmentation, journey mapping, and campaign optimization
- Experience leading customer journey strategy development
- Excellent communication, leadership, and project management skills
- Bachelor's in Marketing, Business, or related field
Tech Stack
- Cloud
Benefits
- health insurance
- pre-tax spending accounts
- retirement benefits
- paid time off
- short-term and long-term disability
- employee stock purchase plan
- life insurance
- annual incentive plan bonus of 25%