The Brand Marketing Lead (BML) position is critical to enabling a successful international launch and sustained growth of Brepocitinib through best‑in‑class brand strategy, marketing excellence, and country partnership.
Own the marketing performance framework, including KPIs, dashboards, insights, and analytics to inform brand decisions and investments.
Shape and recommend commercial priorities, investments, escalating key trade‑offs and decisions to senior leaders where appropriate.
Lead regional brand teams with countries, relevant enabling functions, CMO and CoLab.
Collect insights and understand country needs to ensure outstanding marketing planning/execution.
Craft compelling executive narratives that distil complex information into clear and impactful messages.
Provide mid-term and long-term outlook of brand portfolio and develop growth/efficiency plans to inform LRF and timely strategic investment decisions.
Support CL in coordinating key annual financial LE/OP and monthly performance processes and provide a holistic ICO view by tracking financial and non-financial KPIs.
Optimize brand impact by identifying and scaling best practices.

Experience in Regional/Global Marketing Teams with demonstrated capability of working across countries and cultures.
Demonstrated successful track record in managing virtual teams and matrix.
Extensive and multiple years of Marketing experience.
Broad knowledge and experience of the relevant healthcare and pharmaceutical environment.
Commercial/portfolio management experience, including accountability for revenues/operating expenses (P&L), asset allocation, value and cost driver decisions.
Exceptional ability to manage varying priorities and stakeholders.
Senior Level executive presence and emotional intelligence, with a track record of influencing beyond direct areas of accountability.
AI Fluency: Proficient in leveraging artificial intelligence tools and technologies to drive commercial insights, optimize decision-making, and support innovation. Able to navigate emerging AI trends and integrate them effectively into strategic business processes and execution.

Brand Marketing Lead

Key skills