Develop and execute comprehensive SMB marketing strategies aligned with enterprise goals and Direct Sales Channel priorities.
Lead community-focused marketing initiatives targeting Asian American SMB audiences through culturally relevant campaigns, advertising, events, and partnerships.
Plan and manage end-to-end integrated marketing campaigns across digital, social, print, and localized media channels.
Oversee the creation and deployment of in-language marketing materials, ensuring cultural authenticity, regulatory compliance, and brand consistency.
Partner closely with Direct Sales leadership, field teams, and community stakeholders to align marketing programs with sales strategies and local market needs.
Identify and activate community events, sponsorships, and grassroots opportunities that strengthen local presence, trust, and brand relevance.
Manage agency partners, vendors, and internal creative teams to deliver high-quality marketing assets on time and within budget.
Monitor campaign performance, analyze key metrics, and optimize strategies to improve engagement, conversion, and return on investment.
Stay informed on market trends, community insights, and competitive activity to inform strategic planning and innovation.

Bachelor's degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Demonstrated success in B2B and/or multicultural marketing, including go-to-market strategy and integrated campaign execution; financial services, banking, or payments experience preferred.
Strong strategic thinking, project management, and cross-functional leadership capabilities.
Proven ability to manage multiple initiatives simultaneously in a fast-paced environment.
Experience with CRM and marketing platforms such as Salesforce, Marketing Cloud, or Adobe.
Familiarity with marketing automation, analytics, reporting, and campaign performance tools.
Data-driven mindset with experience measuring marketing effectiveness and revenue impact.
Excellent communication, presentation, and stakeholder management skills.
Experience managing budgets, agencies, and external partners.
Familiarity with Asian American community media outlets and channels preferred.
Bilingual or multilingual capabilities relevant to Asian American communities are a strong plus.

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Director, SMB Marketing – Community-Focused Direct Sales Channel

Key skills