Execute Reddit strategy across brand and community subreddits
Create discussion-based threads aligned with GTM priorities (product launches, features, comparisons, trends)
Actively participate in threads: respond, guide discussions, and surface insights back to internal teams
Identify organic opportunities to engage in relevant external threads (not just owned channels)
Contribute to improving AI syndication visibility through high-engagement, discussion-led content
Create and publish short-form content (Reels, TikToks, Shorts) aligned with campaigns and product priorities
Post and manage content across Instagram, TikTok, and YT Shorts
Collaborate with video/design teams to produce engaging, GTM-aligned content
Actively engage with users across platforms (comments, quote replies, threads)
Identify and participate in trending conversations relevant to gaming, PC DIY, and esports
Surface community insights, sentiment, and trends to internal stakeholders

3-5 years of experience in social media, community management, or content marketing
Deep understanding of Reddit, Discord, and social platform dynamics
Strong writing skills with the ability to adapt tone (casual, Reddit-style, platform-native)
Experience creating or appearing in short-form video content
Passion for gaming, PC DIY, and online communities
Strong understanding of gaming peripherals, competitive gaming, and esports ecosystems

Senior Social & Community Marketing Specialist

Key skills