Own the portfolio-level GTM strategy for supply and inventory across formats and deal types.
Define durable positioning, messaging, and narrative frameworks aligned to company objectives.
Independently lead complex, multi-quarter GTM initiatives from strategy through execution.
Influence product roadmap, packaging, and investment decisions through market and customer insights.
Develop commercial strategy, sales motions, and best-in-class enablement.
Act as a trusted strategic advisor to Product, Sales, Partnerships, Operations, and Marketing.
Mentor and elevate other PMMs through strategic guidance (without formal management).
Ensure GTM plans align with operational realities, inventory quality, and compliance requirements.
Represent the company externally through customers, industry events, and thought leadership.
Apply an AI-first approach to problem-solving, research, and analysis, leveraging internal AI and agentic tooling as a default step.

Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent experience.
8+ years of experience in product marketing, go-to-market, or strategic marketing roles in ad tech or digital media.
Deep expertise in programmatic supply-side technologies, inventory management, and marketplace dynamics.
Proven ability to operate independently at a strategic level and drive outcomes in matrixed organizations.
Strong track record of influencing roadmap, revenue strategy, and cross-functional execution.
Advanced strategic thinking, executive communication skills, and strong business acumen.
Experience mentoring peers and shaping organizational standards for GTM excellence.
Demonstrated expertise in applying AI for data analysis and insight generation (e.g., using AI tooling to simplify and speed up data analysis)
Strong human judgment and validation skills for AI outputs, ensuring alignment with company policy, security requirements, and maintaining standards.

Information regarding the culture at Pinterest and benefits available for this position can be found here.

Lead Ads Product Marketing Manager – Programmatic Supply & Inventory

Key skills