Head of Content, Communications

Role Overview

• Develop a content strategy and editorial calendar of time-bound deliverables that integrate into marketing and sales campaigns.
• Work with Product, Technology, and Commercial teams to create and maintain content for thought leadership, press releases, customer advocacy, sales enablement, nurture campaigns, presentations and speaking engagements.
• Meet KPIs on content effectiveness and contribute towards departmental goals for pipeline and revenue impact.
• Manage SEO and AEO content programme with digital agency to improve rankings on brand terms and keywords.
• Build and own customer case studies. Create customer advocates and related content to be used throughout the GTM function. Be comfortable working through clients legal frameworks to maximise the potential use of case studies, quotes and reference points
• Manage the PR agency (day-to-day relationship) to ensure a consistent, authority-building media presence that supports SEO and AEO and maximises the reach of our content
• Proactively identify content ideas (potentially alongside the PR agency) and build business cases to challenge the wider business to support the initiatives
• Direct PR agency on which stories to pitch, which journalists to target, and how to amplify news and thought leadership for maximum earned media coverage.
• Position the Napier AI narrative consistently across all content.
• Work closely with the marketing team to support the development of targeted campaigns. Ingest guidance from Product Marketing on audience and positioning and turn it into content that can be actioned into live demand generation, ABM, and nurture campaigns.
• Lead creation and amplification of the Napier AI / AML Index, including working with Data Science to analyse the model and define messaging. Own the editorial calendar to ensure Index data generates 12 months of sustained content.
• Own the awards programme, ensuring KPIs are hit for company, culture, product, and customer awards that recognise company leadership and results, and drive brand reputation.
• Define and own the use of internal AI to create a content management and sales enablement system.

Requirements

• Proven track record delivering impact through content in B2B content roles.
• Demonstratable experience of building local requirements into content plans
• Independent content production for B2B fintech, regtech, or financial crime compliance teams. Experience producing whitepapers, research reports, and named enterprise case studies with quantified outcomes that demonstrate real-world impact.. Must be able to create content from scratch with strong editorial judgment, not only copywriting.
• Outstanding communication skills with an editorial, authority-building tone suited to enterprise compliance buyers (Heads of Financial Crime, MLRO’s and CTOs)
• Ability to understand the buying persona’s of Napier and produce engaging content that aligns with their business and personal drivers
• Experience working with internal Subject Matter Experts including Product Management, Data Science, Technology and Platform to develop accurate and detailed technology content.
• Experience working directly with enterprise customers in financial services to develop named case studies, customer quotes, and advocacy content. Proven experience developing and implementing a content strategy with commercially aligned results, including editorial calendars, content-to-pipeline attribution, and measurable impact on demand generation.
• Experience managing PR agencies to amplify brand voice and secure media coverage. Comfortable directing agency activity, briefing journalists, and coordinating earned media campaigns.
• Experience in budgeting and financial management of marketing programmes.
• Experience turning proprietary research and market data into sustained content programmes across multiple formats and channels.
• Nice to have: Experience in creating content for Compliance and specifically AML personas
• Strong AI skills and understanding to support research, content optimisation, agentic search rankings, and internal content management. SEO/AEO in content planning and production.
• Marketing automation systems, ideally HubSpot for content reporting.
• Experience navigating enterprise customer approvals to produce named, publishable case studies not just anonymised references.
• Comfortable operating with agility in a scale up where day to day activities are fluid and the scope of work can adjust

Benefits

• Comprehensive private healthcare through AXA covering optical, audio & dental.
• 25 days of annual leave + bank holidays + your birthday and a wellness day
• Dedicated pension plan through Aviva.
• Life Insurance 4x your annual salary.
• Enhanced Maternity & Paternity leave.
• Income protections policy.
• Work from anywhere for up to 1 month.
• Access to our employee wellbeing programme.
• Gym membership discounts.
• Flexibility in work schedules and locations, ensuring a work-life balance.
• This role can be fulfilled either with a hybrid approach or fully in-office – depending on your preference.
• An open and flexible culture that allows you to work in the best way for you.