You plan and execute multi‑channel campaigns end-to-end (email, social media, paid, events, website), generating measurable lead and pipeline growth
You prioritize channels and media in a data-driven way to continuously increase ROI, efficiency, and reach
You create campaign assets in close collaboration with internal teams, subject matter experts, and external agencies
You work on German, Spanish, and U.S. campaigns to strategically expand our international brand and market presence
You prepare analyses and reports on performance metrics (traffic, CTR, CPL, lead quality, funnel KPIs) and derive clear recommendations for action
You continuously optimize campaigns based on defined KPIs — reducing CPL, increasing conversions, and improving funnel performance
You work closely with the Performance Marketing Managers to incorporate cross-channel insights into campaign management
You work actively with Salesforce and HubSpot, and with MailChimp if needed, ensuring data quality across our tools and dashboards — enabling decisions based on reliable, consistent data

3+ years of professional experience in operational B2B or services marketing, ideally with an international focus
Proven experience in executing multi-channel and email campaigns
Excellent skills in reporting, data analysis, and KPI-driven marketing
Confident in working with Salesforce, HubSpot, or comparable CRM and automation tools
Experience in email marketing and marketing automation
Fluent German and English skills; Spanish is a plus
Hands-on mentality, fast execution, and a strong passion for KPIs

Marketing Campaign Manager

Key skills