You plan and execute end-to-end multi-channel campaigns (email, social media, paid, events, website)
You prioritize channels and media using data-driven insights to continuously improve ROI, efficiency, and reach
You create campaign assets in close collaboration with internal teams, subject-matter experts, and external agencies
You work on German, Spanish, and US campaigns to strategically grow our international brand and market impact
You produce analyses and reports on performance metrics (traffic, CTR, CPL, lead quality, funnel KPIs) and derive clear recommendations for action
You continuously optimize campaigns based on defined KPIs—reducing CPL, increasing conversions, and improving funnel performance
You work closely with Performance Marketing Managers to incorporate cross-channel insights into campaign management
You actively use Salesforce and HubSpot, and MailChimp when needed, ensuring the data quality of our tools and dashboards so decisions are based on reliable, consistent data

3+ years of hands-on experience in operational B2B or service marketing, ideally with an international focus
Proven experience executing multi-channel and email campaigns
Strong skills in reporting, data analysis, and KPI-driven marketing
Confident in using Salesforce, HubSpot, or comparable CRM and automation tools
Experience in email marketing and marketing automation
Fluent German and English; Spanish is a plus
Hands-on mentality, quick execution, and a strong passion for KPIs

Marketing Campaign Manager

Key skills