Business Development Manager – Apprenticeships and Skills

Role Overview

• To grow the apprenticeship and adult skills provision in line with agreed annual recruitment and financial targets
• To develop and maintain a strong pipeline of prospective employers and learners, proactively identifying new apprenticeship and learning opportunities within the maritime industry. To secure repeat business with apprenticeship employers through cultivating long-term relationships.
• To work with the Director of Maritime Training and Development to devise a sales and marketing strategy to grow the apprenticeship and adult skills provision. To support the tendering process to ASF devolved areas and work with subcontractor partners.
• To collaborate with the Apprenticeship Operations Manager and Maritime Lead Trainer to convert identified leads and share industry intelligence.
• To assist the Digital Marketing Coordinator to write targeted social media posts and marketing campaigns, ensuring market visibility and lead generation. To build a library of promotional literature and good news stories.
• To maintain accurate records of business development leads and pipeline activity within the CRM system and to routinely report on these
• Attend relevant external boards, fora and industry bodies, as directed in order to promote maritime apprenticeships and training including; Maritime Skills Alliance, Workboat Association, MNTB apprenticeship committee and Port Skills and Safety
• To attend industry trade fairs and careers events to represent Marine Society. These include; National Apprenticeship Week, Seawork, International Boat Show
• To research and monitor market trends, employer needs and competitor activity to inform business development strategy

Requirements

• Minimum 2 years’ experience working in a recruitment, sales or commercial role with a proven track record of achieving financial targets
• Knowledge of the maritime sector including roles, ranks and certifications in the near coastal sector
• Excellent customer service skills with the ability to build trust and credibility with clients and stakeholders
• Strong commercial acumen and ability to identify, grow and convert new business opportunities
• Experience using CRM systems to monitor and report on business leads
• Knowledge of CPD training or workforce development

Benefits

• 25 days annual leave per annum increasing with length of service
• Hybrid working for many roles
• Life assurance (4x salary)
• Private medical insurance
• Generous pension (employer contribution up to 10%)
• Cycle to work scheme
• Wellbeing portal and EAP with 121 counselling
• Employee development: We are investing in our employees' development and have an annual calendar of learning and development opportunities, designed to support employees to develop into their roles and stretch them to achieve their full potential.