Key skills
AnalyticsDecision Making
About this role
Role Overview
- Plan, execute and monitor influencer campaigns
- Evaluate, test and select influencers
- Manage the monthly influencer budget
- Define influencer tiering strategies
- Prospect, negotiate and manage relationships with influencers
- Create and structure campaign briefings
- Collaborate with the agency on creative asset development
- Ensure execution of social media activities
- Track trends and identify opportunities
- Monitor and analyze campaign performance
Requirements
- Solid experience managing social media and influencer campaigns
- Experience planning and executing B2C campaigns
- Experience sourcing, negotiating and managing influencers
- Strong analytical skills for performance evaluation and data-driven decision making
- Experience with social media metrics
- Knowledge of UTM parameters and results measurement
- Experience with Google Analytics
- Heavy social media user
- Experience in the travel sector or with mid/high-ticket B2C products
Benefits
- Be part of a company with deep industry expertise;
- Join a team of professionals passionate about exploring the world of technology;
- Work in a team that uses technology as a path to innovation;
- Grow your career in a competitive environment.