Own and optimise paid campaigns across Meta, Google, Snapchat, and YouTube on a daily basis
Drive the ad creative testing pipeline — designing tests, measuring results, cutting what doesn't work, and scaling what does
Analyse performance data daily and translate it into clear, actionable decisions
Rebuild Google Ads presence from the ground up, including Search campaigns and Google Shopping
Collaborate with the creative team to brief and evaluate ads based on performance data
Reconcile platform data with back-end sales data to ensure accuracy and reporting integrity
Navigate advertising compliance requirements and find smart ways to reach audiences within platform restrictions
Flag performance issues early, communicate proactively, and move quickly when something needs attention

Demonstrated paid media experience with Meta Ads as your strongest and most demonstrable channel
Proven track record of driving net new customer growth with measurable CAC and ROAS impact
Structured approach to experimentation — hypothesis, test, measure, iterate
Solid knowledge of Google Ads, GA4, Google Tag Manager, and attribution tools such as Triple Whale or Northbeam
Ability to identify and resolve attribution discrepancies between platform and back-end data
Comfortable working independently in a lean, remote environment without heavy oversight
Strong written and spoken English with clear, proactive communication habits
Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.

Paid Media Specialist – Digital Acquisition

Key skills