Lead content ideation for TikTok as the primary platform, with Instagram as secondary
Concept, shoot, edit, and deliver short-form video content built for TikTok performance
Bring a constant stream of fresh, platform-native ideas — hooks, formats, series, trends
Create content formats including talking-head, voiceover, educational explainer, product-led, and street-style interview
Translate product benefits, ingredient education, and nutrition concepts into content that is clear, engaging, and made to perform
Create static and graphic content including carousels, story frames, and branded graphics — not just video.
Create visual assets and edit content using CapCut, Instagram Edits, Canva, Figma, and similar tools
Write hooks, captions, and light scripts that feel native to the platform
Stay ahead of trends, editing styles, and storytelling formats while keeping content true to the Vilgain brand
Help maintain a consistent visual and editorial tone across channels
Support campaign launches, TikTok Shop opportunities, and always-on brand storytelling
Schedule and publish approved content, maintaining a consistent cadence
Work closely with the US marketing lead and social team to align content with business priorities
Monitor content performance, share learnings, and iterate on what works
Contribute to community interactions as part of a wider team effort

2–5 years of hands-on social media content creation experience
Deep fluency in TikTok — formats, culture, editing styles, and what drives performance
A genuine passion for food, nutrition, fitness, or sports nutrition — you are the target audience
Strong ideation skills — you come to the table with ideas, not just execution
Comfortable and confident on camera in formats including talking-head, voiceover, and direct-to-camera education
Proficient in CapCut, Instagram Edits, Canva, Figma, or similar content tools
Strong eye for framing, pacing, lighting, and overall creative quality
Organized and able to manage multiple content needs simultaneously
Experience creating content for a food, supplement, or consumer wellness brand (Nice to Have)
Familiarity with TikTok Shop or social commerce content (Nice to Have)
Background in creator-led, founder-led, or street-style interview formats (Nice to Have)

Creative autonomy — we want someone who leads with ideas, not just executes briefs
Ground-floor opportunity to build a US market presence for a brand with serious European traction
LA-based team with a culture rooted in fitness, food, and high standards
Product you will actually want to use

Social Media Content Creator

Key skills