Develop a roadmap for video ad themes, including cinematic trailers, gameplay edits, "fail" ads, and live-action/UGC content
Lead a team of video editors to produce a high volume of assets weekly
Partner with the UA team to analyze hook rates, hold rates, and conversion metrics
Stay ahead of mobile advertising trends and conduct competitive analysis
Ensure all ad creatives feel consistent with the game’s world while pushing the boundaries of what works

5+ years in mobile gaming or a performance marketing agency
Experience with a portfolio of ads that moved the needle on the App Store/Google Play
Understanding of the importance of the first 3 seconds of a video
Familiarity with the Adobe Creative Suite (After Effects/Premiere)
Understanding of Unity/Unreal engine for capturing gameplay

Mobile Games Ads Creative Director

Key skills