Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and Display Networks to achieve defined performance goals
Manage bid strategies, budget allocation, and ad placements to maximize return on investment (ROI)
Monitor and analyze key performance metrics. Deliver actionable insights and recommendations to improve results and align campaigns with broader business objectives
Collaborate with our CRM team to accurately track campaign-driven revenue and profitability
Work with analytics partners to ensure proper setup and functioning of advertising pixels and conversion tracking tools
Build and optimize landing pages using Unbounce to support campaign goals and enhance user experience
Foster a collaborative environment that supports knowledge sharing and encourages the professional development of team members
Collaborate with SEO, creative, and technical teams to ensure cohesive and effective execution of campaign strategies
Stay current on industry trends, platform updates, and digital advertising best practices to drive ongoing performance improvements
Engage in professional development opportunities and contribute learnings to the team to support collective growth

Minimum of 3+ years of experience in paid search advertising
Proven success in managing paid campaigns across major digital advertising platforms (e.g., Google Ads, Bing Ads)
Strong analytical skills with a data-driven mindset; advanced proficiency in spreadsheets
Experience with web analytics tools, including Google Analytics and Google Tag Manager (GTM) is a plus
Experience building landing pages in Unbounce or similar tools; knowledge of web design best practices is a plus
Experience working with CRMs such as ServiceTitan is a plus
Familiarity with AI tools for campaign building and optimization is a plus

Paid Search Specialist

Key skills