About this role

Lead development of the 5-Year Brand Plan across fiscal years, seasons, categories, and key franchises
Align plans with brand strategy, product lifecycle, and financial targets
Partner with Brand Leadership, Finance, and Merchandising to drive alignment and clarity on long-term priorities
Develop seasonal financial plans that ladder to long-term targets and KPIs
Provide strategic guidance on SKU productivity, assortment architecture, and lifecycle management
Support S&OP processes with clear reporting and actionable insights
Deliver executive-level insights on risks, opportunities, and performance trends
Influence and align cross-functional teams across Product, Merchandising, Finance, and Marketing

Bachelor’s degree or equivalent experience
6+ years of experience across strategic planning, merchandising, consulting, category management, or product operations
Experience in consumer products industries (footwear, apparel, sporting goods, or related)
Proven ability to influence senior leaders and drive cross-functional initiatives
Deep understanding of financial planning, KPIs, and merchandise planning concepts
Strong proficiency in Excel and PowerPoint; experience with Tableau or data visualization tools preferred.

Senior Brand Planning Manager

Key skills