Senior Manager, gMG HCP Marketing – Rare Disease

Role Overview

• Lead the evolution and execution of the UPLIZNA gMG US HCP strategy in the post-approval phase, with a focus on accelerating uptake, driving adoption, and optimizing launch performance.
• Refine and scale brand positioning, disease state education, branded campaigns, and messaging to strengthen differentiation and drive sustained growth in a competitive market.
• Lead the ongoing optimization and deployment of HCP marketing tactics and materials (e.g., iCVAs, leave-behinds, reprint carriers, RTEs, and websites) based on market research, field insights, performance data, and evolving market dynamics.
• Partner with the Marketing Approval Committee (MAC) to ensure timely approval and continuous evolution of compliant, high-impact promotional materials aligned with brand strategy.
• Contribute to the annual brand planning process by identifying opportunities to accelerate growth and translating strategy into high-impact, data-driven tactical plans.
• Partner closely with Medical and Medical Marketing to evolve KOL strategy, deepen engagement, and ensure alignment of scientific and promotional narratives post-launch.
• Continuously assess competitive activity, customer feedback, and market dynamics to inform agile strategy adjustments and identify opportunities to enhance brand performance.
• Support the onboarding of the expanding team, including mentorship of marketers and training of field teams.
• Support omnichannel activities (e.g., NPP, websites, and DTC) to reinforce UPLIZNA’s leadership positioning and drive engagement post-launch.
• Collaborate with Sales Training to refine and enhance training content and tools, ensuring field teams are equipped to execute effectively in a dynamic, post-launch environment.
• Drive strong cross-functional collaboration and influence across Global Marketing, Regulatory, Legal, Medical Affairs, Patient Marketing, TLLs, Market Access, Market Research, Analytics, Sales Operations, and Sales Training to ensure cohesive and agile execution.
• Embody Amgen Values and foster a high-performing, collaborative, and engaging team culture across the UPLIZNA brand team and cross-functional partners.

Requirements

• Doctorate degree and 2 years of Marketing experience OR Master’s degree and 4 years of Marketing experience OR Bachelor’s degree and 6 years of Marketing experience OR Associate’s degree and 10 years of Marketing experience OR High school diploma / GED and 12 years Marketing experience
• Strong marketing competencies, including brand positioning, campaign development, marketplace analysis, insight generation, HCP and patient segmentation, brand sustainability, and multichannel engagement
• Experience leading strategy development and influencing cross-functional teams
• Neurology experience preferred
• Rare disease and launch experience preferred
• Experience collaborating with external experts and professional medical associations
• Strong communication skills with the ability to engage, connect, and influence senior management as well as sales and marketing organizations
• Experience managing multiple projects and external vendors simultaneously
• Ability to translate complex information and strategies into simple, clear, and impactful plans.

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
• group medical, dental and vision coverage
• life and disability insurance
• flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible.