Responsible for the retail activation strategy and consumer careline across the GMCI cluster
Leading retail activation projects from idea to implementation
Using consumer relevant insights, latest marketing capabilities and ensuring alignment with brands guidelines
Demonstrate full ownership of retail activation & offline channels and activities
Build a solid commercial and activation plan to drive consumers from awareness to acquisition and conversion
Actively seek new ways of elevating our market retail execution and bring new ideas & solutions
Ensure a solid implementation plan of new launches across all nicotine categories
Develop and drive marketing deployment plans to meet brand objectives and strategies
Regular market visits and understanding of competitive environment
Own and orchestrate the monthly Picture of Success process
Monitor the implementation and results of operational marketing plan
Own the promotions yearly planning

Bachelor’s degree in any relevant field of Business, Marketing, Finance or similar
A minimum of 5 years’ experience in Consumer Activation and/or Brand Marketing
Good negotiator, manage efficiently resources and coordinate agencies on budget spends
Strong influencing, leadership and interpersonal skills
Creative thinking & Strong analytical skills
Comfort in dealing with complex matrix structures, as well as with external partners
Able to connect offline with online and work in an omnichannel marketing model
Story Telling: Ability to simplify complex situations and synthesize, communicate, and present information to different audiences
Commercial approach to all activities
Greek and English language fluency is a requirement

Marketing Deployment Manager – Retail, Careline

Key skills