Act as a high-impact consultant to sales leadership, moving beyond standard lead generation.
Orchestrate deep personalization strategies for a high-value portfolio of complex global accounts.
Spearhead strategic cadences with Account teams to translate real-time marketing data into actionable C-Suite engagement plans.
Project-manage high-touch marketing initiatives using specialized ABM levers to ensure focus on high-value impact.
Collaborate with Workflow Managers and the broader account team to enable Strategic Account Managers to pitch connected, enterprise-wide solutions tailored to intricate global buyer groups.
Drive measurable pipeline growth by identifying and penetrating new executive buying centers outside of traditional CRM reach.
Requirements
Some years of experience in demand generation or ABM roles, specifically targeting large, global enterprise accounts.
Proven track record of partnering with Sales and broader account teams to influence the C-Suite and shorten complex sales cycles.
Strong ability to translate complex data and industry workflows into highly customized, persuasive marketing narratives.
Hands-on experience with ABM technologies, platforms and tools (e.g. CRM (Salesforce) and 6sense).