Vice President, Marketing

Role Overview

• Define and own Boldr’s category and market narrative
• Lead the evolution of Boldr from traditional outsourcing provider to modern CX solutions partner
• Develop clear, differentiated messaging that resonates with CX and operations leaders
• Ensure consistency in how Boldr is represented across all market touchpoints
• Build a repeatable, scalable pipeline engine aligned to revenue goals
• Translate positioning into GTM strategies that drive qualified pipeline and accelerate deals
• Partner closely with Sales, Customer Success, and RevOps to ensure alignment between marketing activity and revenue outcomes
• Own marketing’s contribution to pipeline, not just activity
• Establish Boldr’s presence within key CX ecosystems, particularly across SaaS and eCommerce communities
• Partner closely with internal leaders to leverage and expand existing ecosystem relationships and partnerships
• Translate partnerships and relationships into structured, repeatable GTM motions that drive pipeline
• Design and execute curated, high-impact engagements such as executive dinners, roundtables, and community-led experiences
• Build relationships that create trust and convert into pipeline
• Build a campaign engine that translates insights and expertise into scalable demand
• Develop thought leadership that reflects Boldr’s perspective on CX, AI-enabled service delivery, and modern outsourcing
• Ensure all content reinforces positioning and supports pipeline generation
• Partner with RevOps to establish clear visibility into marketing’s impact on pipeline and revenue
• Optimize and leverage HubSpot to support scalable marketing execution and reporting
• Build operating rhythms for planning, execution, and measurement
• Prioritize high-impact initiatives over channel-level optimization
• Partner with Talent Acquisition to translate market positioning into narratives that support hiring in key markets
• Collaborate with Customer Success, CX, Product, and Impact teams to ensure alignment between offering, delivery, and market positioning
• Serve as a voice of the market at the leadership level
• Lead and develop a global marketing team
• Design the team structure over time as the function scales, including leveraging global talent
• Build a culture of accountability, speed, and high standards
• Communicate clearly and influence at the executive level
• Operate with ownership, urgency, and accountability

Requirements

• 10–15+ years of marketing experience, including senior leadership roles
• Proven experience leading or materially contributing to category repositioning or market narrative development
• Demonstrated ownership of, or significant impact on, pipeline generation and revenue outcomes
• Experience in consulting, services, or other complex solution-based sales environments
• Background in CX, outsourcing, or adjacent industries is strongly preferred
• Experience building and scaling marketing functions and teams
• Track record of working closely with Sales, Customer Success, and RevOps to drive GTM alignment
• Experience leveraging partnerships, ecosystems, and community-driven GTM motions
• Experience working with CRM and marketing systems, with strong familiarity with HubSpot preferred