Field Marketing Specialist

Role Overview

• Execute marketing strategies at the local level through impactful in-store events, visual merchandising, and retail activations.
• Build strong relationships with retail partners to ensure brand consistency and premium in-store presentation.
• Collaborate with account teams to align merchandising priorities and seasonal product stories.
• Enhance retail partnerships by delivering engaging associate training and education programs that drive product knowledge and sales.
• Plan and manage store events, demos, and activations to create memorable consumer experiences and increase brand awareness.
• Maintain accurate reporting on merchandising execution, event performance, and sell-through results.
• Ensure all visual merchandising and POP materials are implemented according to global merchandising guidelines for maximum impact.
• Organize and maintain event equipment and displays, ensuring readiness for activations and seasonal campaigns.
• Optimize in-store environments to showcase product stories and deliver best-in-class consumer experiences.
• Complete detailed and accurate field activity via field reports with sell through, pictures, competitive set, and marketplace intel.
• Maintain and track monthly travel and marketing budgets; submit monthly or quarterly reports to Retail Marketing Manager.
• Maintain an open line of communication with the Marketing, Sales, and Product teams and deliver weekly and monthly reporting as assigned.
• Plan and follow your own work schedule, including daily store visits, retail/ community events, office time and regional events as needed.
• Must meet and track regional weekly requirements.
• Perform additional duties as assigned to support marketing and retail initiatives.
• Performs duties consistent with the Company’s AAP/EEO goals and policies.

Requirements

• Bachelor’s degree is recommended.
• 1+ years of Marketing, Merchandising, or Sales experience.
• Experience in retail, especially within an outdoor industry.
• Working knowledge of both Merrell and competitor products.
• Must be enthusiastic, energetic, and have a passion for the industry with a personal connection to the outdoors.
• Strong leadership, initiative, and communication skills.
• Must be outgoing and personable to handle daily interactions with peers, accounts, and consumers.
• Excellent written, presentation, and verbal skills along with a strong attention to detail.
• Robust background in event planning; self-starter and possessing a strong entrepreneurial spirit.
• Strong organization, prioritization and time management skills are necessary as you will be working remote within your local community and will be responsible for your own schedule.
• Must be willing and able to work on nights and weekends due to retail promotions and events.
• Strong PC/tablet skills, including proficiency in MS Excel, MS Word, PowerPoint, MS Outlook, database management, report creation, internet applications, and social media.
• Must have a valid driver's license in good standing; 80% of the job is on-the-road travel.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Professional development opportunities