Develop, execute, and optimize email marketing campaigns aligned with business goals
Create and manage email calendars, workflows, and automation sequences
Design and write compelling email copy that drives engagement and conversions
Segment email lists and personalize campaigns for targeted audiences
Monitor and analyze campaign performance (open rates, CTR, conversions, etc.)
Conduct A/B testing to improve campaign effectiveness
Ensure email deliverability and compliance with relevant regulations (e.g., CAN-SPAM, GDPR)
Collaborate with marketing, design, and content teams to align messaging
Maintain and update email databases and CRM systems

Proven experience in email marketing or a similar role
Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud)
Strong understanding of email marketing best practices and performance metrics
Experience with marketing automation and audience segmentation
Basic knowledge of HTML/CSS for email formatting is a plus
Excellent written communication and copywriting skills
Strong analytical mindset with attention to detail
Ability to work independently in a remote, fast-paced environment
Experience working with US-based clients or teams (preferred)
Familiarity with CRM systems and integrations (preferred)
Background in digital marketing or performance marketing (preferred)

Email Marketing Specialist

Key skills