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Email Marketing Specialist at HIKINEX | JobVerse
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Email Marketing Specialist
HIKINEX
Remote
Website
LinkedIn
Email Marketing Specialist
India
Contract
5 hours ago
No Sponsorship
Apply Now
Key skills
Cloud
Salesforce
CRM
A/B Testing
Communication
Remote Work
About this role
Role Overview
Develop, execute, and optimize email marketing campaigns aligned with business goals
Create and manage email calendars, workflows, and automation sequences
Design and write compelling email copy that drives engagement and conversions
Segment email lists and personalize campaigns for targeted audiences
Monitor and analyze campaign performance (open rates, CTR, conversions, etc.)
Conduct A/B testing to improve campaign effectiveness
Ensure email deliverability and compliance with relevant regulations (e.g., CAN-SPAM, GDPR)
Collaborate with marketing, design, and content teams to align messaging
Maintain and update email databases and CRM systems
Requirements
Proven experience in email marketing or a similar role
Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud)
Strong understanding of email marketing best practices and performance metrics
Experience with marketing automation and audience segmentation
Basic knowledge of HTML/CSS for email formatting is a plus
Excellent written communication and copywriting skills
Strong analytical mindset with attention to detail
Ability to work independently in a remote, fast-paced environment
Experience working with US-based clients or teams (preferred)
Familiarity with CRM systems and integrations (preferred)
Background in digital marketing or performance marketing (preferred)
Tech Stack
Cloud
Benefits
100% remote work setup
Opportunity to work with international teams
Potential contract extension based on performance
Exposure to diverse campaigns and industries
Apply Now
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