Lifecycle Marketing Specialist

Role Overview

• Build and manage automated lifecycle journeys across email and SMS—including lead nurture, post-consult conversion, abandoned checkout, browse abandonment, post-purchase onboarding, member activation, referral, winback, and reactivation.
• Build reorder, replenishment, and follow-up campaigns timed to dosing protocols and panel cycles, plus upsell and cross-sell programs across products, panels, tests, and services.
• Create high-performing email and SMS campaigns that are clear, compliant, educational, and conversion-focused.
• Develop segmentation strategies based on customer goals, purchase behavior, engagement, funnel stage, location, health interests, and member lifecycle stage.
• Translate Geviti's positioning into personalized messaging across longevity, weight loss, hormones, testosterone, performance, menopause, gut health, and general health optimization—including member education tied to clinical protocols and bloodwork results.
• Design and run campaign tests across subject lines, hooks, offers, CTAs, timing, audience segments, and message formats.
• Use AI tools to accelerate campaign development, personalization, testing, reporting, and content repurposing.
• Track, report, and improve performance across key lifecycle metrics, including open rate, click rate, conversion rate, booked consults, show rate, purchase rate, activation rate, referral rate, churn, upsell revenue, and LTV.
• Collaborate with design and web to build landing pages, email assets, and post-click experiences that convert; partner with member experience to improve activation and retention; partner with the Head of Marketing to turn campaign ideas into repeatable, revenue-generating systems.
• Maintain CRM hygiene, campaign QA, tagging logic, and documentation so the lifecycle system can scale cleanly.

Requirements

• 2–4+ years in lifecycle, CRM, retention, growth, or email/SMS marketing—ideally at a DTC, subscription, membership, or health/wellness brand.
• Hands-on experience building automated customer journeys across email and SMS in platforms such as Klaviyo, HubSpot, Customer.io, Braze, Iterable, Attentive, or Postscript.
• Strong copywriting ability with a clear, persuasive, customer-first voice.
• Strong understanding of segmentation, personalization, A/B testing, and funnel optimization.
• Ability to analyze campaign performance and turn insights into action.
• Experience working cross-functionally with marketing, sales, product, design, and customer/member experience teams.
• Comfortable moving fast in a startup environment with strong attention to detail and rigorous campaign QA.
• Comfortable using AI tools to improve speed, personalization, and output quality.

Benefits

• Full autonomy to test ideas and see your work directly impact our growth and the lives of people we serve
• Hybrid or remote role with schedule flexibility and autonomy
• Join a high-impact, mission-driven team redefining modern healthcare
• Help shape one of the most advanced longevity-focused platforms in the U.S.