Collaborates with teams to define metrics, formulate strategies, and develop solutions to drive business value through effective use of data and modern statistical measurement methodologies.
Identifies, extracts, aggregates, and synthesizes data in a variety of structured and unstructured formats using SQL, or other appropriate language to enable analysis, development, and solution deployment.
Lead the analyzation of large, complex datasets and IDENTIFIES meaningful patterns and features that lead to actionable insights and support data-driven solutions to business problems.
Builds, tests, and validates advanced measurement methodologies using Python or R, or other appropriate language, as part of overall solution development.
Interprets and communicates data findings and insights using visualization, formal presentations, written memos, and other appropriate formats.
Lead implementation of solutions into production systems and reporting platforms by leading solution design, assisting in development of requirements, developing testing scenarios, and monitoring implementation results.
Conducts data studies and data discovery of new data sources or new uses for existing data sources to create business value.

Must have BA/BS in Economics, Statistics, Mathematics, Engineering, Operations Research, Quantitative Marketing, or related field.
7+ years of professional experience programming in R or Python for the purposes of developing advanced analytical solutions, visualizations, reports, and presentations.
7+ years of professional experience utilizing SQL to work in enterprise database solutions.
4+ years of demonstrated experience in Marketing Science related solutions including, but not limited to: MMM, MTA, A/B Testing, Design of Experiments, Statistical Hypothesis Testing, Attribution, Response Modeling, Uplift Modeling, Audience List Creation and Deployment, Identity Resolution, Econometric Modeling, or other applied marketing science solutions.
Must be able to communicate in a clear, concise, professional oral or written manner, to be understood by customers, clients, co-workers, and other employees of the organization.

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
Supports flexibility
We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

Principal Marketing Scientist

Key skills