Lead the end to end media, digital, and connections strategy for NEF across all Coca-Cola brands.
Ensure the NEF media strategy reflects cultural, competitive, and category dynamics.
Translate global and OU frameworks into consumer driven, high quality, and locally relevant media choices.
Define the annual media vision, priorities, and channel strategy to maximize reach, resonance, and ROI.
Drive strong alignment of media with commercial priorities and customer activation.
Build full funnel media and connections plans aligned with brand strategy, IMX architecture, and campaign objectives.

Bachelor’s degree required
10+ years of progressive experience in media, digital, or integrated connections (agency or client side)
Proven experience delivering media strategy and full funnel plans in FMCG/CPG
Strong knowledge of digital, social, precision, programmatic, and measurement.
Strong influencing skills and ability to work in matrixed, fast paced environments.

Media Director

About this role