You design and implement a scalable performance marketing strategy that enables long-term, profitable growth across the entire Vitasauri portfolio.
You are responsible for end-to-end management and optimization of all relevant performance channels across the funnel — from demand generation to qualified leads, with a focus on search ads (SEA) and paid social.
You implement a structured test-and-learn approach and continuously iterate on creatives, audiences, bidding strategies, and landing pages to improve conversion rates and efficiency.
You ensure clean tracking, valid attribution, and transparent performance reporting to provide reliable decision-making data for management.
You take responsibility for budget planning and forecasting, as well as flexible allocation of spend based on CPA, ROAS, and additional revenue potential.
You identify new growth opportunities and systematically test additional channels, audiences, and scaling approaches to continuously expand the paid strategy.
You work closely with internal stakeholders (e.g., Creative, Product, Data) to ensure all growth initiatives are optimally integrated across the customer journey.
You develop structures, processes, and best practices in performance marketing and lay the foundation for building a dedicated performance team in the future.

At least 6 years of relevant professional experience in performance marketing with strong hands-on expertise in paid search, paid social, and conversion optimization.
Experience managing large marketing budgets and a proven track record of improving CPA, ROAS, and conversion rates.
Strong analytical skills combined with a pragmatic, execution-focused mindset.
Excellent technical understanding across the full performance setup (marketing platforms, tracking, CRO, CRM/automation).
A strong sense for families' needs and the ability to incorporate this perspective into your work.
Independent working style, empathy for the mission, and enthusiasm for driving a growing project with a clear purpose.
Confident presence and clear, persuasive communication skills.
Very good German language skills (at least C1).

Remote-first: You can work fully from home.
Flexible hours: In addition to our core working hours (09:00–15:00), you can organize your day flexibly.
Development opportunities: We support your professional development with a four-figure development stipend.
Employee discounts: Exclusive benefits for employees — 50% off products from the Vitasauri® and edubily brands.
Childcare bonus: We provide a tax-free childcare allowance of up to €300 per month for children in daycare or kindergarten.
Internet allowance: We contribute up to €50 per month toward your internet costs.
Birthday off: You automatically receive an extra day off on your birthday.
An extra €50 net per month — as a voucher of your choice or for Urban Sports Club, tax
and social security-free.

Lead Paid Marketing & Growth Manager

Key skills