You'll lead Laundryheap's lifecycle messaging programme
owning the strategy that turns first-time customers into regulars, and regulars into subscribers.
You'll build the programme from the ground up
the strategy, the architecture, the channel mix, the testing rhythm
and you'll manage a direct report to help deliver it.
You'll be accountable for repeat order rates and customer LTV across every cohort stage, and for setting the standard your team executes against.
You'll directly manage a Customer Lifecycle Manager, who owns day-to-day sequence execution and optimisation across email, push, SMS and WhatsApp.

5+ years in B2C lifecycle, retention or CRM marketing
ideally in a consumer app or marketplace
Hands-on experience building automated sequences in a behavioural CRM (Customer.io, Braze, Klaviyo or similar)
Proven experience running CRM experiments
A/B tests on sequences, timing, copy, and segmentation
and translating results into programme decisions
Experience running lifecycle programmes across more than one channel
email and push plus at least one of SMS or WhatsApp
Comfortable writing your own briefs and copy
Can read cohort data in a spreadsheet or BI tool and turn it into a testing hypothesis
Understands suppression logic, exit conditions, and sequence architecture
not just campaign sends

Senior CRM & Lifecycle Marketing Manager

Key skills