Senior Director, Global Media Performance – B2B

Role Overview

• Lead Activation Strategy & Media Investment
• Oversee cross-channel activation across paid search, paid social, programmatic, DOOH and B2B media platforms
• Ensure campaigns are executed to the highest standard across planning, buying, optimization, and measurement
• Lead activation strategy for five core accounts while providing oversight across ~15 additional accounts
• Support investment strategy and negotiation with media platforms, publishers, and technology partners
• Establish and refine activation workflows, best practices, and operational frameworks
• Improve processes related to campaign stewardship, reporting, optimization cycles, and billing alignment
• Manage and mentor a distributed team of activation specialists across the US and Europe
• Present activation strategies, insights, and opportunities to internal teams and clients

Requirements

• 10-12+ years of experience in digital media activation, performance marketing, or B2B media.
• Experience managing cross-channel media buying and activation programs.
• Proven leadership experience managing teams across multiple markets or locations.
• Experience managing multiple client accounts and complex campaign portfolios.
• Strong analytical and quantitative skills, with excellent attention to detail.
• Proficiency in Excel and data analysis tools.
• Working knowledge of Prisma, or similar media management platforms.

Benefits

• Equal opportunities for all potential employees
• Zero tolerance for discrimination
• Opportunities to learn and grow through local agency training sessions and global development programs