Inside Sales Representative

Role Overview

• Execute structured outbound campaigns and manage inbound inquiries to maintain consistent contact cadence across assigned accounts; meet or exceed activity-based KPIs for calls, emails, and touchpoints.
• Maintain accurate opportunity stages, activities, and close dates in the CRM; provide weekly pipeline updates and monthly forecasts with mitigation plans.
• Support order execution by confirming product availability, lead times, shipping requirements, and documentation; coordinate closely with customer service, scheduling, and operations.
• Conduct virtual customer touchpoints (calls, video meetings, email campaigns) to build rapport, uncover needs, and drive repeat business.
• Identify, prioritize, and re-engage lapsed and dormant accounts through targeted win-back outreach; develop an understanding of why accounts churned and present solutions aligned to current Lignetics programming and pricing.
• Support regional chain programs by assisting with promotional planning coordination and follow-through on customer commitments.
• Grow heating and bedding category revenue within the existing account base by recommending appropriate products, managing replenishment cadence, and capturing seasonal demand.
• Analyze sales and customer data to prepare for regular account reviews, identify gaps/opportunities, and recommend next best actions.
• Build trust-based relationships with customers and internal partners by providing responsive communication, clear expectations, and timely issue resolution.
• Collect and report critical market and customer feedback (pricing, competitive activity, product requests) to support commercial and marketing decisions.
• Collaborate closely with the broader sales team to support account strategies, promotional execution, and achievement of revenue and margin objectives.
• Address and resolve customer concerns and complaints by coordinating with internal teams and keeping customers informed through closure.
• Support contract, pricing, and program administration by preparing customer documentation, tracking renewal dates, and coordinating approvals per internal policy.

Requirements

• Two or more years’ experience in inside sales, customer service, account support, or related commercial role (B2B preferred).
• Strong phone, email, and virtual communication skills with professional customer presence.
• Demonstrated goal orientation with a consistent record of achieving activity and sales targets.
• Strong organizational skills to manage multiple opportunities, follow-ups, and deadlines in a fast-paced environment.
• Proficiency with CRM and Microsoft Office tools; ability to maintain accurate account and pipeline documentation.
• Working knowledge of the fuel pellet industry (or ability to learn quickly) and awareness of relevant market and seasonal demand trends.
• Associate or bachelor’s degree in a related field preferred (or equivalent combination of education and experience).